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Professional History

Work Experience

Creative professional with expertise in all aspects of successful public relations, marketing, event planning, and more while
crafting a positive image of clients and influencing public opinion. Demonstrates excellent communication abilities,
writing skills, networking, time management for various time zones, decision-making abilities, teamwork, and computer
proficiency. Thrives on fast-paced challenges while translating company visions and strategies into actionable,
value-added goals.

Core Competencies

  • Media Relations

  • Diversity & Inclusion

  • Competitive Analysis

  • Community Relations

  • Influencer Relations

  • Social Media Content

  • Strategic Planning

  • Project Management

  • Copywriting

  • Business Development

  • Remote Management

  • Sales and Cashier

  • CRM systems and practices

  • Customer Service

  • Multi-line Phone Support

  • Muckrack

  • Account Management

  • MS Office

  • Constant Contact

  • Canva

  • Twitch

  • YouTube​

  • Facebook

  • Instagram

  • X (Twitter)

  • Slack

  • toggl Track

  • PC, Mac

  • Trello

  • SullyGnome

  • Woovit

  • Discord

Community Specialist

Freelance
February 2023 - Present

● Handled day-to-day community moderation of multiple growing FiveM and RedM Discord gaming communities.

● Participated in content creation and managed the content calendar.

● Facilitated strong partner engagement relationships with the creator community of diverse age, cultural, and ethnic backgrounds by developing new initiatives to increase creator connections and conversations.

● Listened to player feedback, and effectively communicated with diverse audiences to improve player experience.

● Worked on various projects and media, using various software programs to visualize and develop innovative graphic designs.

● Thoroughly tested game features and functionality.

● Identified and reported software glitches and verbally communicated findings to the developers.

● Monitored and provided advanced troubleshooting for tickets assigned to the queue.

Coding Station
Game Designer

Public Relations Account Coordinator

Stride PR
February 2021 - January 2023

● Leveraged public relations strategies to secure press & social coverage from features, and reviews to news coverage from top domestic and international Metacritic and enthusiast games media outlets.

● Promoted from Account Assistant to Account Coordinator in 6 months for outstanding performance.

● Facilitated timelines & project deliverables to ensure consistency & impeccable quality.

● Procured media and influencer lists.

● Conceptualized press materials for indie games across PC, Xbox, PlayStation, Nintendo Switch, and more.

● Pitched media, tracking press & social coverage, and creating media reports.

● Assisted with client projects, developed & executed media and influencer relations strategies including sponsored budgets of USD 50k+.

● Built & maintained relationships with clients, press & influencers.

● Conducted research & client, games media industry, and pop culture media monitoring & social listening to support right-time engagement opportunities.

● Working knowledge of Constant Contact, a digital and email marketing platform, Muckrack, and SullyGnome, Keymailer, and Woovit influencer campaign platforms.

Social Media & Community Manager

Bloody Gaming (A4Tech Company)
January 2020 - October 2021

● Promoted from PR Intern to Social Media and Community Manager in 5 months for effective communications.

● Drafted social copy to promote industry news and owned content across Twitter, Instagram, Facebook, and Discord increasing engagement by 357%.

● Developed and maintained the Bloody Gaming North American and Global Discord community servers, and community relationships.

Travel Apps
Journalist Desk

Public Relations Manager & Freelance Journalist

The Otaku Authority - formerly Real Otaku Gamer

February 2017 - March 2021

● Facilitated public relations and video game studio relationships to secure features, news, and reviews coverage.

● Built & maintained relationships with video game studios and public relations agencies.

● Coordinated research & games media industry and pop culture monitoring & social listening to support right-time engagement opportunities.

Event Co-Organizer & Social Media Volunteer

Latinx Games Festival
September 2019 - January 2021

● Social copy generation promoting brand content across Twitter increasing engagement by 150%.

● Conducted live panel interviews discussing video game marketing and building brand community groups.

● Ensured content shared during event discussions adhered to organization and platform rules across Twitter,Facebook, Instagram, and Twitch.

Calendar Pages
Call Center Headset

Events, Customer & Technical Support

Square Enix

January 2017 - March 2020

● Assisted with onsite operations of Square Enix events, including trade shows, consumer shows, launch events,tournaments, and public relations events: E3 2018 & 2019, 2018 PAX West, 2018 Comic Con, 2018 Final Fantasy Fan Fest, 2018 Anime Expo, 2018 Shadow of the Tomb Raider media Event.

● Interacted with customers of diverse age, cultural and ethnic backgrounds to provide and process information in response to inquiries, concerns, and requests about products and services at the North American HQ Call Center.

● Diagnosis and resolution of technical hardware (PC, PlayStation, Xbox) and game software issues.

Public Relations Manager

Crescent Esports

March 2019 - December 2019

● Drove ROI measurement and analysis of Crescent Esports press coverage by 25%.

● Ensured marketing campaigns, promotions, and advertisements were compatible with the Crescent Esports LLC image to build brand community groups across diverse age, cultural, and ethnic backgrounds.

● Conducted research & client media monitoring & social listening to support right-time engagement opportunities.

Gaming Event

Education

2019-2020

Master of Arts - Public Relations
Full Sail University

Activities and societies: Graduating Class Valedictorian
Member of The National Society of Collegiate Scholars
 

Capstone Project Client: Latinx Games Festival
 

Examined how new social tools and communication channels change the idea of what it means to be a public relations professional. Learning how to leverage social media in order to launch powerful dialogues with an organization’s consumers and advocates. This includes learning new digital tools to have a solid foundation in traditional PR.

Gained a solid grasp of how to plan, research, execute, and evaluate effective PR media plans. Gaining knowledge of traditional PR methods and a hands-on understanding of the latest new social tools, communication channels, technologies, trends, and best practices.

2015-2018

Bachelor of Fine Arts - Creative Writing for Entertainment
Full Sail University

Activities and societies: Creative Writing Club, The National Society of Collegiate Scholars, Full Sail Reads Book Club

Focused on entertainment storytelling. Creative Writing for Entertainment Bachelor of Fine Arts degree program is designed to help students perfect their storytelling abilities, with an emphasis on writing for visual media, including script-writing and screenwriting.

 

The Creative Writing for Entertainment Bachelor’s degree program emphasizes the entertainment industry’s need for a transmedia approach to writing; an idea may begin as a script for a television show, but it also needs to be able to cross over to other delivery channels such as mobile devices, websites, and more.

Honed my writing skills through a variety of exercises, assignments, and projects that prepare me to meet the needs of an industry in need of creative visionaries. Learned how certain fundamentals of writing applies to all of these platforms, as well as the adaptations that each different channel requires.

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